Academic: The perspective found in the design
Academic, that means students and professional institutions have not been out of textile and teachers. The way they treat the design of textile fabric has a more pure view. But we also realize that the "pure" is not the Jing Zhonghua in the water is not totally unfounded self-admired, they are more adept with the perspective found in fabric design.
Choi boya men and Xu is the 2009 China International Fabrics clumps Design Competition pattern design sub-tournament first prize winner, from the Lu Xun Academy of Fine Arts and the National Dong Hwa University in these two emerging designers can be said to fabric design colleges represented. Their work, "Indian Dance" and "Hsuan Window" won the judges from different areas of recognition. For them, the award-winning design of nature is itself an affirmation, but also as an encouragement, in the fabric design, they still have a long way to go.
Once the China International Fabrics Design Contest Grand Prize winner Chen Baocheng assert that the work needs to focus on the market do the design, but they wanted to do something ground-breaking things, so that thinking freely without restriction. In fact, inspiration is everywhere, always produce the design, use found around the eyes to look at everything.
Guangzhou University College of Textiles and Apparel is currently teaching a letter Wu Xun won the China International Fabrics Design Competition Award, and now is engaged in design education, from students to teachers, the role of the change did not allow him to leave the school. He said that before there is no material development in the clothing sector, many garment enterprises directly to the market to find fabric in the fabric products on the market patterns are similar; before, nor did the school open flower design professional, or as a compulsory subject, in the garment institutions, this area of study at the most is called "graphic design." Now, apparel, home textiles began to attach importance to the field of pattern design, fabric design, and has as a key courses to study. Zhejiang University of Technology Institute of Clothing Technology Teacher Li Jianliang finds that the design itself is an innovation in the industry, many business owners are aware of this, some enterprises may be just beginning in innovation, but also to explore the self-innovation. In the design of teaching, do not be limited to the immediate, to give students more exposure. Cao ran the Central Academy of Fine Arts teachers to study and work in Italy, she has always considered the "innovative capacity" in the domestic fabric designers who do not lack, the key is innovation and direction. "We now have a new technology constantly emerging, but the financial crisis makes it more rational consumption, they will consider this thing in the end whether the practical things that will be able to buy long-term use. In this situation, our business in innovation should be abandon the grandiose, the one-off design, we should pay more attention to quality and practicality. "
Donghua University Textile Technology, Ministry of Education Key Laboratory of Textile Engineering, Professor Cheng Longdi also believes that product quality can not be ignored in the design of the key points for the fabric companies to grasp the general direction of the basis of popularity to further strengthen the performance of the product itself. In his view, Overtwisted class, ultra-high branch, with special organizational structure, a good stretch fabric in the next quarter results will be more popular; to a certain consumption level of consumers, flexible, easy-care, anti-wrinkle fabric will be relatively Zouqiao ; ultra-fine high-elastic, thin, ultra-high fiber materials teams have become key words. The overall level of consumer spending there will be a qualitative breakthrough, give a simple example, more generally, over the past 100 products, more and more into the 200 yarn fabric of life of ordinary people; another relatively high-end over the past products will be a low-production methods, such as by adding stretch yarn gives the fabric elasticity and so on, are now Overtwisted products, from spinning, weaving to dyeing and printing fabrics used in all high-end technology, have entered people's daily lives. In addition, the fabric also included the future direction of development "from thin fabric", so feel more soft and comfortable. In addition, Long-Di Cheng said that as more and more functional products and related treatment of functional fabrics enterprise product development must be rational, not to indulge in larger, there must be effective as a basis for scientific and technological content of the concept of functional do not over-hype, The functionality of the final product must comply with these standards, and in the next production operability.
Pragmatic: fabric design can not be stopped
Pragmatists, they pay more attention to real things. Fabric designers pay more attention to market their products sales, fashion designers pay more attention to what fabrics could really use them. They had on the current status of the most realistic feeling material, is the most close to the fabric market, the crowd is to promote Chinese fabrics keep ahead of the two forces.
Shandong Ruyi Group Macao and Thailand Textile Co., Ltd. main products are denim the company's technology division, deputy director of Tanzania that the fabric is one of the main development direction of diversification of co-existence, of course, denim is one of the constant popularity points. Whole fashion color point of view, after the adoption of finishing denim to achieve a different canvas style is a development direction. Nanshan textile and clothing (Holdings) Ltd., said fabric designers, companies every year, in accordance with international fabric trends, combined with the style of its own position to launch new seasonal, and green theme in recent years increasing concern for everyone is an important aspects.
It seems in the fabric designers are constantly learning is an important aspect of good fabric design, for example, Italy's textile industry have the best fabric designers, the choice of material and color applications are unique, these are worthy of their to learn.
In addition, the costume designer has been working with fabric is also pragmatic in dealing on behalf of another, a fabric is applied, and they will be unceremoniously given impartial appraisal. Yao Feng-known young fashion designers believe that, first of all fabrics reflect the international popularity of the rapid reaction capability is very important. For example, women's need for fast fashion, then the choice of fabric must adapt to new trends of change; followed by price, prices directly affect the market acceptance of clothing; another is to see fabric is not suited to their brand culture. He said: "A lot of fabric products have been so I was surprised, and some even reached the level of foreign front-line brands. Color, texture weaving the use of very advanced processing bold patterns. But there are also more obvious shortcomings, many fabrics' survival 'of 2056, do not have any innovation, this part of the need to strengthen. Overall, the domestic fabric is still good, basic and international standards can be, whether it is yarn, weaving, dyeing and belong to the international advanced level. while the inadequate means, and design capabilities in science and technology is not enough, fabric companies should also be human, financial and material resources on the increasing investment. "DGVI Women's owner Li Zhi-long focus of attention is the fabric texture and comfort, while elastic because of personal preference, Therefore, he relative importance of elastic fabric. He said: "The originality of domestic fabric remains to be strengthened, and personally think that the fabric designs are still inadequate, while not high fastness dyeing is a relatively serious problem of domestic fabric."
Top Ten Fashion Designers Jianhua, Guangdong Province, bluntly: "When I choose fabric, the first is to see whether the new material, is not the next season will be the popular fabrics, including color, structure, surface texture, fabric and so elements of composition. This year see the fabric as compared with previous years has been great progress. Obviously, fabric and design of enterprise workers have been very concerned about the international fashion trends, such as color, surface texture and structure of processing elements in fabrics and other series on the use of the very place. Some companies are still adding products, the theme of 'story', so that fabric has a cultural heritage. but there is not enough that there are some companies and individuals still remain in the more conservative, traditional model, the fabric the lack of depth and surprises. "
Jianhua that China's fabric design already have rapid development, many companies have spared no effort on the development of fabrics. But overall, China's fabric development is still in the development stage to imitate, but also actively working with international fashion fabric design integration, especially in the fabric of innovation needs to intensify efforts to deepen the research and development, conditional fabric production enterprises should, and fashion designers to launch a new line with the concept of an international popular fabric, so as to promote the comprehensive development of China's textile industry.
Compatible to send: Creative Design is ultimately move toward market-oriented
Compatible faction, they may engage in fabric design may also be involved in fashion design, but it certainly is that this is a group of wandering in the garment and fabric, between those who focus on the popular trend. For compatibility to send another theory is: they can calmly and objectively look at the popularity status of Chinese fabrics.
Trade Co., Ltd. Shanghai to Su-Wei Zhang is a walk in between the clothing and fabrics, focusing on the direction of one of pop. In his view, the environmental performance of fabric is currently a major trend. In addition, Li-Wei Zhang also said that some products should not only reflect the trends in direction should also be made into a series, this product concept is more support points will bring more inspiration to fashion designers. Fabric designer fashion trends should firmly grasp the key points, how to reflect the difficulty is not an end process aimed at the product and use of fashion degree. Shanghai Metersbonwe designer Wei-Dong Xu believes that a lot of fabric products have been able to seize the popular "signs" while the gradual shift to more high-end and let the trend is indicative of a more market-oriented manner.
International Co., Ltd. Zhejiang CATHAYA vice president of product development and design, Kong Xiang-guang, director, said Chinese-made fabric products from the point of view, although when compared with the international fabrics, there are still gaps in the creative, but has been made in development. In the self-creativity, the basic trends are also issued with international practice. He said that because a lot of fabric companies in recent years out of the door, from abroad, product design, professional operation have been a revelation, with the trend with the comparatively tight, from the texture, pattern, materials and organizational structure with respect to lead the fabric products, a step by step development. Another brand is a systematic engineering operations, and now the majority of domestic enterprises have been at some point, with international standards, but overall still need to be further enhanced.
Former Jiangsu Sunshine, Tianjin Samsung and other well-known fabric design consultant business costume designer fabrics Cui Yu also made integration with the international trend affirmed that he feels that, although there are still some gaps, but there are already some leading companies that have done well, to see popular shows, and each year, each company basically has a new products, new terminology, new concepts introduced. From the popular perspective, the differences also opened, and each company's products under the guidance of the trend, there are different definitions.
Another kind of "compatible" is embodied in the popular authority of the foreign people. As the United Kingdom Jeremy Sunderland Textile designer Jeremy Sund said in the past for his impression of the Chinese fabric is "Copy", but now see a lot of fabric companies have found their position, and gradually into the normal path of development, the product color, Application materials also have a great deal of progress. China has long been engaged in the textile and apparel industry, said Mitsuo Saito, and now in Japan, see more and more fabric products tend to be conservative, while in China, it can feel the enterprises in the new product development more involved. As a seven wolves Saito said the designer, followed by Chinese fabrics enterprises should consider is how the aesthetic and commercial point of view to consider two aspects of product development. WGSN Zhaogui Ju, director of the Asia-Pacific content of Singaporeans, and she felt that China had done a lot of local fabrics is very good, many products have shown strong popular trend, also seen a lot of fun, full of talented design. Of course, even if some products are still controversial, but it would be a good thing, there is an argument implies that progress.
French Haute Couture ESMOD Arts (Beijing) principals, senior fashion designer Zora BELMEJDOUB
GERAULT With understanding of China that China is fully capable of making "Paris of the design." She believes that in a given period of time, creativity and commercialization is contradictory in itself, almost all of the ideas to go through the market two years or even longer to digest. People from a "ridiculously high" strange ideas to be commercialized, market-oriented textile products, the need for a deep accumulation process. To do creative design is looking for a direction for the future, China needs its own different things, so whether it is schools in China is the textile professionals, who should be a kind of creative tolerance.
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