U.S. well-known futurist Alvin Toffler once said so, who occupied the commanding heights of creativity, who will be able to control the world. Dominate the 21st century business will be the lifeblood of creativity.
In 2009, a surge of creative boom in China's surging textile and apparel industry.
CHIC2009 at the end of March in the original "Designer Gallery" was first launched on the basis of "Creative Design Area", gathering in the industry with a market potential of cutting-edge designers, professional institutions, design studio, internal designers to gather the design recommended by the Park division, the international best young designers and other professionals to participate in; concentrated reflection of the culture of the Chinese garment enterprises, brand image and the value of content of CHIC.
In August, China Textile Industry Association, Du Chau, President of the Society and the French high fashion Grumbach in "promoting the creative power of contemporary China, the development of high-end dialogue" activities, on China's contemporary development of creativity in a number of hot topics in-depth exchanges. Some observers have pointed out that the significance of this dialogue is not only creative and fashion industries in China accumulate the energy for China's clothing brand international confidence-building, but will China's fashion industry in the economic development of the second 30 years off to start the engine.
In October, "2009Reach & Touch fashion creative space" in Shanghai. The show is the China National Garment Association, the textile and garment industrial transformation and upgrading of the backdrop to promote cultural and creative industry, the level of promotion, change the mode of contributing to industrial development organized display of contemporary fashion design creativity, communication, trade, integrated activities. The scope of activities covering fashion design, spatial design, graphic design, visual design, advertising design, brand public relations, marketing planning, research and industry trends related to all its aspects.
At present, concerned about the creativity and attention to creativity in all fields is becoming a welcome phenomenon. With economic globalization and competition pattern of a wide range of accelerated innovation-driven, promote structural adjustment and industrial upgrading of China's textile and apparel industry, the era of propositions, creative competition, cultural competition, and soft power competition, will determine the future of fashion industry high ground.
"We began to develop when the fashion industry, on the design of the times --- that is not only the clothing, have entered the design throughout the life of the era, all need to design. Is not only a form of design, is not only a style, from the design life to multinational organizations, are Be creative. from the current situation, China has increased the strength of the design; However, the Chinese garment industry innovation, cultural creativity, soft power is still relatively weak in urgent need of upgrading. "president of China Textile Industry Association, China's Du Chau the innovative capability of the apparel industry has a clear understanding of the status quo.
"The quality is not the size of the enterprise, but that there is no innovation. Creativity is to increase the contribution rate of science and technology, brand contribution rate, change the mode of growth, one of the specific actions. The so-called creativity, that we are to achieve the" two contribution rate " The core issue is innovation. "Du said that" for the industry, 70 percent of enterprises with poor performance, the most fundamental is the lack of development and innovation. "
It is estimated that clothing value chain profit distribution is: 40% of the design, marketing, accounting for 50%, production accounted for 10%. Clearly, in the global apparel value chain, design and marketing in the high-end value chain, while the production and processing in the low-end value chain.
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